A towering and pioneering figure, Sergio Bendixen earned a reputation as one of the most credible, accurate, and independent global experts in assessing Hispanic attitudes and culture and worked with a prestigious list of clients including U.S. and international presidential candidates, the United Nations, the World Bank, major foundations and global corporations. Mr. Bendixen managed large-scale research projects throughout the world, addressed the U.S. Congress and various committees thereof, advised numerous corporations, multinational institutions, political candidates and elected officials (including President Barack Obama), and was called upon by leaders across disciplines to offer his expertise and insights.
Mr.Bendixen’s proficiency originated from his unique ability to merge a diverse set of experiences in public opinion research, market research, communications, politics, and public policy to strategically address the varied portfolio of his clients. The Columbia Journalism Review identified Bendixen as the pioneer of multiethnic and multilingual research with studies conducted in over 30 countries and in as many as 20 different languages. Mr. Bendixen was also credited with helping put Spanish-language news on the map. He spent 14 years working as a national-television political analyst for four chief Spanish-language television networks: S.I.N. (1985-86), Univision (1987-92), CNN en Español (1993) and Telemundo(1994-98). Bendixen’s research projects, writings, commentary, and analysis were featured in Newsweek, The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, and The Miami Herald.
Bendixen graduated from the University Of Notre Dame in 1970 with a degree in chemical engineering.
In May 2017, Mr.Bendixen passed away at the age 68.