A towering and pioneering figure, Sergio Bendixen earned a reputation as one of the most credible, accurate, and independent global experts in assessing Hispanic attitudes and culture and worked with a prestigious list of clients including U.S. and international presidential candidates, the United Nations, the World Bank, major foundations and global corporations. Mr. Bendixen managed large-scale research projects throughout the world, addressed the U.S. Congress and various committees thereof, advised numerous corporations, multinational institutions, political candidates and elected officials (including President Barack Obama), and was called upon by leaders across disciplines to offer his expertise and insights.
Mr.Bendixen’s proficiency originated from his unique ability to merge a diverse set of experiences in public opinion research, market research, communications, politics, and public policy to strategically address the varied portfolio of his clients. The Columbia Journalism Review identified Bendixen as the pioneer of multiethnic and multilingual research with studies conducted in over 30 countries and in as many as 20 different languages. Mr. Bendixen was also credited with helping put Spanish-language news on the map. He spent 14 years working as a national-television political analyst for four chief Spanish-language television networks: S.I.N. (1985-86), Univision (1987-92), CNN en Español (1993) and Telemundo(1994-98). Bendixen’s research projects, writings, commentary, and analysis were featured in Newsweek, The New York Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, and The Miami Herald.
Bendixen graduated from the University Of Notre Dame in 1970 with a degree in chemical engineering.
In May 2017, Mr.Bendixen passed away at the age 68.
Fernand Amandi, principal at Bendixen & Amandi International, manages the firm and brings over a decade’s worth of experience in research and strategic management with an emphasis in corporate, political and public affairs consulting for clients including the United Nations, the Inter-American Development Bank, the World Bank, Univision, New America Media, the White House, the John & James L. Knight Foundation, the California Endowment, US Senator John Kerry and US Senator Robert Menendez.
Mr. Amandi has conceived, produced, and edited a number of successful television commercials for B&A International’s media practice including the highly regarded “Nuestra Amiga” television spot for the Hillary Clinton Presidential Campaign which Rolling Stone magazine lauded as “one of the more charming moments in the history of the political ad wars.” Mr. Amandi’s communications projects and analysis have been featured in The New York Times, CNN, National Public Radio, The Washington Post, USA Today, Newsweek, Time, The Economist, and the Miami Herald.
He is a graduate of Florida State University with a Bachelor’s degree in Social Science Education.