Bendixen & Amandi International was founded by Sergio Bendixen in 1984. For many years, Sergio Bendixen worked in the media and is credited with helping put U.S. Spanish-language television news on the map. Bendixen worked with the top Spanish-language media companies like La Opinión, Univisíon, CNN en Español, and Télemundo. Using this experience as a platform, Bendixen developed B&A International into a well-known, international research, media and communication strategy firm and the industry leader in Hispanic and multicultural research and consulting. B&A International has earned the reputation as one of the most credible, accurate, and independent firms in assessing Hispanic attitudes and culture and has worked with a prestigious list of clients including U.S. and international presidential candidates, the United Nations, the World Bank, major foundations, and global corporations.
Though renowned for our ethnic research, namely Hispanics, above all B&A International seeks to understand the social currents that are changing societies and countries and to help corporations, institutions, foundations, NGOs, government agencies, and political leaders identify and understand emerging issues and implement innovative strategies. We specialize in analyzing changes in today’s diverse socio-economic and political environments and offer all of our clients comprehensive qualitative and quantitative research analysis. Our extensive experience in media and communications also ensures that clients can discover and refine messages that resonate with key audiences.
B&A International has developed a basic model to provide solutions to our clients. We always start with qualitative or quantitative research to understand the environment and to get answers to our clients’ questions. Later we analyze the results and come up with tailored solutions and recommendations to improve our clients’ position.
Media Production & Placement
B&A International has amassed an unprecedented track record of achieving success for our clients. Our growing list of prominent and long-term clients is a testimony to our success. Public opinion research, communications, political and public policy experience, along with a commitment to quality service, have earned B&A International a reputation for excellence.
Our expertise and work have been featured in many renowned publications, including The Wall Street Journal, The Economist, The New York Times, CNN, Newsweek, NPR, Time, The Washington Post, and the USA Today.